How to Validate a Business Idea in a Weekend (Not a Quarter)
Most validation advice boils down to “build an MVP and see if anyone uses it.” That is a time-consuming and expensive way to brute-force a result that can go either way. Three months of building, thousands of dollars spent, and you still might not know whether the idea works or the execution was off.
Real validation happens before you build anything. It is a structured process that answers five specific questions with evidence – not opinions, not surveys of people who will never pay, not your own conviction.